What Is Google My Business?
Your Google My Business listing (GMB) is one of the most important factors for a local business to gain visibility in Google. It is Most important to give Google as much information as possible about your business. That includes many things, such as your business hours, address and phone, hours that you are open, photos, and most important a good description of why your customers should choose YOU over your competition. This is FREE advertising, and every local business should focus on the optimization of your Google My Business listing.
Google My Business is basically the place for you to control how your business’s data is displayed on Google & Google Maps.
So let’s get into it and see how you can gain more local search traffic?
Let’s get into it!
As I mentioned before, Google My Business (GMB) is a free tool provided by Google. It gives you the ability to create a profile and take control over how your business information appears in Google search and Google maps.
Through your GMB listing, you are able to add photos, create customer attracting business descriptions to convince customers to visit your location instead of your competitors. You can show your hours and contact information. This is a place where your customers can place reviews. You have access to respond to those reviews, and you should monitor this area on a regular basis.
Why Is a Google My Business Listing so Important?
To put it simply, a well organized GMB listing will bring you more business. Google My Business is consistently one of the most important factors for ranking in both a local map search and also a huge factor in ranking your website higher in the search engine.
It is well known that search engine traffic is important to your business. It’s a great source of free advertising. That’s why it’s so important to have your Google My Business listing set up correctly.
Being visible in local search makes things easy for your potential customers to find you. When people are looking for a business on Google maps in local search, they are usually ready to buy.
Let me give an example of what Google displays if I were a future bride looking for a custom wedding dress in my city. Notice that this listing shows up even before the normal web page listings.
The Google map results may not always show up at the top, but potential customers still will to click on them even if they are farther down on the page.
Google my business listings make it easy for customers to see very quickly exactly where you are located and how to contact you. Note that the top listing there Cynthias Custom Wedding Dresses which is one of my customers. Having a good listing in Google My Business can drive a significant amount of traffic to your local business.
I talked a bit earlier about having reviews in your Google My Business account. This is an important factor because the more reviews you have the more Googlle shows a trust in your business. It’s a big ranking factor, and your potential customers will want to see what kind of experiences other people have had.
If customers leave negative reviews you can and should also reply as soon as possible to those reviews to resolve the situation. You’ll want to be proactive. Replying to reviews, both positive and negative, will show your potential customers that you care about their business. That will build their confidence.
Here are some eye opening statistics that you need to pay attention to! This shows why it’s IMPERATIVE to have a good Google My Business listing.
- 46% of all Google searches are people looking for information about local businesses. (Source: GoGulf)
- 72% of people doing local searches visited an establishment within five miles. (Source: HubSpot Marketing Statistics)
- 97% of people get more of their information about a local company from the Internet than they do from anyplace else. (Source: SEO Tribunal)
- 88% of local searches from a mobile phone will either call or visit that business within a day. (Source: Nectafy)
- 61% of mobile searchers will be more likely to contact a business if the businesses website is mobile-friendly. (Source: HubSpot Marketing Statistics)
- By 2021, it is estimated that mobile devices will influence over $1.4 trillion in local sales. (Source: Forrester)
- 18% of local searches done from a smart phone led to a purchase within a day. On the other hand, only 7% of non-local searches led to a sale. (Source: Think with Google)
- 78% of local mobile searches lead to an offline purchase. In other words, they visited the store to purchase. (Source: SEO Tribunal)
- “Near me” searches grew over 900% in just a little over two years. (Source: Chat Meter)
- 72% of desktop computer users and 67% of smart phone users prefer ads that are specifically customized to their city or zip code. (Source: Think with Google)
- Location-based coupons on a mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
- It is estimated that local searches end up in purchases 28% of the time. (Source: Joel House Search Media)
- Proper search information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
- 92% of people doing local searches will pick a business on the first page of local search results. (Source: SEO Expert)
- Globally, retail ecommerce sales are going to reach $4.5 trillion by 2021. (Source: HubSpot Marketing Statistics)
- 4 out of 5 people use search engines to find local information. (Source: Think with Google)
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